San Diego Startup Month 2020

It's so easy to let packaging be the last thing you think about in your product development and sales plan. Product development is a fast paced multivariable challenge - and sometimes it's a rush to pick what to put something in... and as a result it ends up all about cost on the penny and speed to market. But in reality product = packaging + stuff inside. They aren't 2 separate things, they influence and depend on each other. Great packaging SELLS a product by telling customers what it is and why it's valuable. Poor packaging execution can equal ZERO first time sales or ZERO repeat sales if the product doesn't arrive in one piece. What do you need to consider to successfully start selling online and on the shelf? Let's work through the key vocabulary, risks, budget issues and get you selling!

**IF YOU WISH TO HAVE YOUR PACKAGING ARTWORK EVALUATED DURING THE LAST 15 MIN OF THE CALL please plan to have product photos and packagign artwork available on your screen so you can share it during the presentation.**