San Diego Startup Month 2020

As entrepreneurs, our identities are inextricably interwoven with our brands. Think of this workshop as an exorcism- we'll extract your ego from your business and create a solid brand architecture that built to serve your customer. In this 45-minute interactive workshop, we'll cover how practical psychology paired with a marketing strategy can help you speak to the core of your customer pain points quickly and how to can position yourself to effectively be their solution. We'll discuss why some people act irrationally to some brands, what builds loyalty, how to think like a marketer, how your opinions of your business are getting in the way of your success and your ability to sell, systems to put in place to make a consistent connection with your clients, reputation management and most importantly, how practical psychology has the ability to transform not just your business, but all of the relationships in your life.