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Tuesday, October 20 • 12:00pm - 12:45pm
Rational Design: As Little as Possible, but No Less

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After 20 years of applying the design process to countless client situations, one pattern is clear: far too often we do far too much. Most clients don't need most of what we do, and I think it's time we require a rationale to include a step in the process rather than to skip a step. The tenets of UX design 'building empathy, understanding stakeholders, starting small, customizing solutions' should be applied to the design process itself. We call this approach Rational Design, and it saves our clients time, money, and frustration on the way to an informed, reliable, high-quality solution shrink-wrapped to fit each unique problem space.

avatar for Lee Fuhr

Lee Fuhr

Founder & Creative Director, Cozy Design, Inc.
As a classically trained Information Architect (now often included under the heading of ‘UX designer’), I’m keenly aware of how efficiency yields results. As a UX designer (starting in 1998 while at Carnegie-Mellon University) at large agencies and corporations (Sony, AOL, Teradata... Read More →

Tuesday October 20, 2020 12:00pm - 12:45pm PDT