Thursday, October 29 • 5:00pm - 5:45pm
Practical Aspects for Customer Discovery Interviewing

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Essential to the lean startup process is effective customer discovery. However, many entrepreneurs do not learn to identify the right customers and to conduct effective interviews. This session is taken from the cross-campus entrepreneurship certificate class at UCSD where Dr. York serves as a lecturer and recently conducted at the University of Tsukuba and Mission Bay Capital, this session aims to address these critical skills. Dr. York will lead an interactive session focusing on the following areas: customer targeting, personas, interview strategy development, conducting an effective interview, and identifying good and bad questions (and techniques). Content will pattern that Dr.

York has published (https://www.dropbox.com/s/yandob9ofhn98kn/ABAM-124Final.pdf?dl=0; https://www.dropbox.com/s/81rs3neou1aesu9/ABAM-126Final.pdf?dl=0).

The session will include practice exercises to hone skills.

avatar for John York

John York

CEO, Akita
Dr. York is faculty at the Rady School of Management and lead instructor at the Institute for the Global Entrepreneur at Jacobs School of Engineering (UCSD). York has served as the Principal and CEO of Akita Biomedical, a restaurant proprietor, a partner in OREC, and chief commercial... Read More →

Thursday October 29, 2020 5:00pm - 5:45pm PDT