Based in San Diego, Johann Balbuena is a Business Strategist and founder of Balbuena Consulting, a full service cannabis industry consulting firm, specializing in commercial cannabis license and permit acquisition. Additionally, her contributions to the cannabis industry stem from her work as project manager for the Community Alliance Program, a non-profit organization that focuses on supporting cannabis research and creating platforms to bring together experts and the community with the purpose of starting unbiased conversations in an educational setting about the cannabis plant.